Axel Springer and OpenAI license agreement is worth “tens of millions of euros” per year


  • Added additional information about the deal

Update from December 19, 2023:

The Financial Times reports that Axel Springer will receive a one-time payment from OpenAI for a dataset of historical content, as well as regular licensing revenue for the use of current Springer content featured in ChatGPT.

According to the FT, the deal is worth “tens of millions of euros” per year. Particularly popular content could generate additional revenue. The deal is not exclusive. Axel Springer could also offer its content to Google for Bard and other chatbots.

Whether it will be attractive for ChatGPT users to receive Springer news remains to be seen. The announcement of the cooperation by OpenAI caused a lot of criticism on social media, as Springer is mainly known for its controversial tabloid “Bild” in Germany.



Bild: OpenAI (screenshot on LinkedIn)

As described in more detail below, OpenAI may have political interests in the deal, similar to the AP deal: Springer’s journalistic content is likely already included in the training data for GPT-4 and the like, which could lead to copyright disputes.

The payment could silence Springer as a globally relevant media player. In addition, relatively well-written texts are an advantage for AI training. Axel Springer had previously blocked OpenAI’s content crawlers.

Original article from December 13, 2023:

Axel Springer and OpenAI form content partnership for ChatGPT news and AI training

OpenAI will share Axel Springer’s content in ChatGPT and use articles for AI training, in addition to supporting Axel Springer in the further development of its AI projects.

Together, the companies want to find ways to use AI to improve journalistic offerings and create new revenue streams. As part of the partnership, ChatGPT users worldwide will receive summaries of selected global news content from Axel Springer media brands, including paid content from Axel Springer media brands such as Politico, Business Insider, Bild and Welt.


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